Project
Twist creates smart home lighting using a wireless LED light bulb. We partnered with the brand to create a unique packaging experience as smart as the bulbs inside. A rich purple color palette stands out in the tech space, while playful illustrations add personality and warmth to Twist’s offering. Each box is finished in a luxurious soft-touch paper, adding a tactile element to the unboxing experience. These design moments translate into a system that houses the one, two, and three-bulb packs.
In 2020, Twist earned a spot in The Dieline’s Top 50 Package Designs of the Decade.
Scope
Illustration
Packaging System
Print Collateral
Collaborators
Kent Rogowski – Photography
Structure Design
The product reveal journey is mapped by rich brand colors, playful illustrations, and a unique product display with a footprint that doubles in size once opened.
Attention to materials was key in final execution, with each box finished in a soft-touch paper, creating a unique hand-feel for those opening, and spot varnish moments to add visual depth to the branding and text.
