Creating an immersive packaging experience for a new smart home startup.


  • Packaging Design
  • Print Collateral
  • Illustration

Twist is a smart LED light bulb that combines adjustable lighting with high-quality audio, via a built-in AirPlay speaker. The seamless technology removes the annoyance of hubs, wires and installation, providing a simple solution for a smarter home.

An attention to material was key in final execution—each box is finished in a soft touch paper, creating a great hand-feel for those opening, and spot varnish moments to add visual depth to branding and text. These moments translate into a system that houses the one, two, and three-bulb packs.

The product unveiling journey is mapped by the rich brand colors, playful illustrations, and unique product display with a footprint that doubles in size once opened.

Photo credit: Kent Rogowski