Twist creates smart home lighting using a wireless LED light bulb. We partnered with the brand to create a unique packaging experience as smart as the bulbs inside. A rich purple color palette stands out in the tech space, while playful illustrations add personality and warmth to Twist’s offering. Each box is finished in a luxurious soft-touch paper, adding a tactile element to the unboxing experience. These design moments translate into a system that houses the one, two, and three-bulb packs.
In 2020, Twist earned a spot in The Dieline’s Top 50 Package Designs of the Decade.