Project

Founded by a schoolteacher, The Dough Project creates all-natural, plant-based play dough that kids can make at home. We updated the branding to celebrate the vibrant, veggie-powered colors of the dough and the idea of endless creation. The Dough Project believes that all the shapes we make are beautiful. To bring this idea to life, we created linear illustrations that personify the dough, as well as loose, blobby shapes that can be molded into myriad forms. The result is a fresh and playful identity that inspires kids and parents alike.

Scope

Visual Identity
Art Direction
Packaging
Social Assets

Collaborators

Alistair Matthews – Photography

A vibrant and colorful brand world celebrates the sheer joy of playing with dough.

Packaging Design

We took a product-first approach to packaging by letting the whimsical colors of the dough shine through.

Art Direction

Monochromatic, playground-inspired sets create dynamic scenes that showcase the jars and make the plant-based play dough look good enough to eat. (And it is!)

Throughout all of the brand elements, a sense of movement and spirit of play come through with flying colors.