Project
Springer creates unique and beautiful pet products for life on the go. By uniting smart functionality with eye-catching design, Springer is appealing to the savvy millennial & Gen Z consumer who sees their pet as something more than family: a companion in all parts of life. We worked closely with the Springer team to create a brand experience that celebrates the brand’s rich history of innovation and captures the vivacious spirit of adventure-loving dogs who accompany us everywhere, filling our lives with joy.
Scope
Art Direction
Brand Strategy
Brand Voice
Content Creation
Messaging
Naming
Packaging Design
Print Collateral
Site Design
Visual Identity
Collaborators
Ashlee Huff - Photography
View Source - Website Development
brand manifesto
Hi hi hi! I’m Springer. I am big, small, and medium-sized. I am a pure-bred, a mixed breed, and a who-knows-what. I have four legs, or sometimes three or even two. While I take many forms, one thing about me is always the same: I go where my human goes.
If that’s the car, I’m riding shotgun. If it’s the bed, I’ll steal the covers. Give me an inch and I’ll take a mile-long walk around the park, thank you. I have a tendency to push boundaries because I don’t really believe in boundaries … and ‘cause sometimes, I get away with it.
I’m the inspiration behind the Springer brand, which makes smart and stylish gear for dogs like me. Now that I can follow my human everywhere, I see no reason why we should ever be apart. Do you?
<3 Springer
product & packaging
With bright brand colors and an innovative product design, the Springer bottle is instantly recognizable.
The vibrant Springer green gets heroized on the product and packaging, along with custom dog illustrations that show off the wonderful diversity of our furry friends.
Using a fun and cheeky brand voice, moving type, playful animations, and evocative photos of dogs and their humans, the digital experience captures the joy of the outdoors, online.
