Building a modern, memorable brand for a disruptor in the pet food space.


  • Branding + Identity
  • Visual Strategy
  • Art Direction
  • Packaging Design
  • Site Design

Partnering with the Ollie team, we created a custom wordmark that evoked the warm, friendly vibe that is identifiable at the company’s core, pairing it with a modern, graphic visual language. We then set to work implementing these bold and vibrant elements over numerous touchpoints, from digital experiences to packaging executions. The final identity system sets Ollie apart from their competitors.

While most healthy dog food companies focus on a natural color palette with nods to a ‘farm-to-table’ approach, we opted for a vibrant, streamlined design language that utilizes a bright palette, playful illustrations, and bold logomark.

Spotlighting the subscription delivery convenience, we created a packaging system that enhances the in-home experience. The packaging mixes graphic, bold typography with custom illustrations and finishing details.

We knew that personality would be a key differentiator in the site design, pairing transparency with a new point of view for Ollie's consumer experience.

Photo credit: Henry Hargreaves, Kent Rogowski