Ollie makes premium, all-natural dog food customized to each pup’s needs and delivered to their human’s doorstep. We partnered with Ollie to capture the friendly, dog-loving spirit at the heart of the brand, as well as its uniquely modern approach to dog food. Instead of using an earthy color palette like so many health-focused brands, we opted for a vibrant, fresh, and unexpected palette with plenty of white space to give Ollie a modern-yet-premium feel—setting it apart from its competitors. We created a bold logomark, playful illustrations and, of course, lots of dogs. The result is a brand experience that’s every bit as delightful as a product for humans as it is delicious for dogs.