Mosaic

A fresh take on frozen meals.

Mosaic

  • Strategy
  • Naming
  • Visual Identity
  • Brand Voice
  • Art Direction
  • Content Creation

Mosaic is bringing frozen food into the 21st century with a line of wholesome, delicious, lovingly prepared meals delivered to your doorstep. We worked with them from inception through launch to craft a brand identity that conveys the thoughtfulness and care of their cooking process—a stark contrast with the mass-produced foods available in the frozen aisle. It’s Frozen Done Fresh, and the results are as healthy and craveable as they look.

To lean into the brand and product vibrancy, we hand-painted custom tiles featuring geometric shapes to symbolize the mixing of elements to create a complete dish.

The color palette uses a mix of warm and cool tones to evoke the freshness of the meals while complementing the natural ingredients.

Photo: Henry Hargreaves