Lina provides beautiful, affordable coworking space to doctors, wellness professionals, and health startups. Our challenge was to craft a brand identity that channeled Lina’s greater healthcare mission while maintaining a highly professional tone, engaging both healthcare professionals and prospective patients. With Lina’s new tagline, “Practice here for good”, we captured the brand’s desire to empower private practice and improve healthcare for everyone. Lina is not only a place for practitioners to start a new practice, but a place to stay for the long haul. And for patients, walking into a Lina location should elicit the feeling you are in good hands.
Our healthcare system is hurting. As overhead expenses rocket ever-higher and healthcare gets consolidated by large corporations, the private practice needs a champion. Lina is that champion.
We’re making the private practice viable again by creating the space, community, and support for practitioners to thrive. Lina stands with you and the people you care for, with the goal of delivering the best experience for all.
Lina. Practice here for good.