Project
KADA is the female-founded fashion line that’s making sustainability the most stylish choice. Using a more efficient, less wasteful design process, KADA’s collection of elevated basics is designed to be worn today and ten years from now. We worked closely with the KADA team to craft a brand experience that celebrates KADA’s unique staying power, landing on the concept of personal growth and evolution over time. The result is a brand that celebrates the human capacity for change with a defiant tone and empowering feel, captured in the tagline, “Change into you.”
Scope
Art Direction
Brand Strategy
Brand Voice
Content Creation
Messaging
Naming
Packaging System
Print Collateral
Site Design
Visual Identity
Collaborators
Grace Rivera – Photography
Progress Labs - Website Development
Carolina Orrico - Stylist
Natasha Felker - Stylist
Brand Manifesto
No woman is unchanging. We have many faces, many moods, and many ways of showing up for the moment. Our wardrobe needs to reflect these changes. By making versatile pieces that can be dressed up or down, swing edgy or feminine, and withstand the test of time so they’re always ready to wear, our brand empowers women to express themselves and never stop evolving.
Along the way, we’re evolving how fashion gets made, setting a new standard for sustainable production and a cleaner, safer world. We celebrate the concept of evolution—inward, outward, and systemic.
Hangtag
An impactful hangtag system visualizes each individual Silhouette and its design philosophy.
For a dynamic, ownable brand visual, our photography captures a multitude of postures, angles, and emotions consistent with the theme of change.
Art direction
The KADA woman is always evolving, and this brand imagery captures that spirit of motion.
graphic elements
Bold, gestural lines are hand-drawn to emphasize the power and movement behind the brand. This ownable and variable brand element creates emphasis and adds an organic quality to the experience.
brand visuals
The line-work layered on top of imagery reflects that defiant confidence that comes through when wearing KADA. These gestural charcoal strokes are a symbol for breaking the rules and challenging the status quo.
No woman is unchanging. We have many faces, many moods, and many ways of showing up for the moment. Our wardrobe needs to reflect these changes.
