Project
With its line of delicious and versatile sauces, Haven Row makes it easy to cook healthy meals at home. We partnered with Haven Row to create a cohesive visual system that highlights the distinctive flavors of the sauces and communicates their usefulness to the modern home chef. Using custom illustrations, we created a colorful packaging system that highlights the distinctive flavors of the sauces. Dynamic lifestyle imagery shows their versatility in the real-life setting of the home. The result is vibrant, approachable, and visually delicious.
Scope
Art Direction
Content Creation
Illustration
Packaging System
Print Collateral
Collaborators
Lauren Volo – Photography
Gregory Reid – Photography
Mariana Velasquez - Stylist
Packaging Desgin
A color-coded packaging system allows each flavor to shine.
Illustrations
Custom illustrations highlight the natural ingredients while adding personality.
To capture the versatility of Haven Row’s sauces, we created lifestyle imagery showing them being used in a real-life home setting.
