Defining an elevated brand for a new kind of interior design service.


  • Branding + Identity
  • Print + Packaging
  • Site Design

Hamlet is redefining interior design services, with an emphasis on ease and mobility. With SMS-accessible stylists, the service allows customers to get decor advice, request product research, and receive unique home products from the comfort of their couch.

Working closely with the brand's co-founders, we built Hamlet’s brand from the ground up. The result is evocative of midcentury modern aesthetics with elevated finishes.

We enhanced the brand system through printed collateral, highlighting Hamlet's identity with gold foil details and an approachable tone of voice.

The brand system was crafted to complement various interior design styles, while maintaining a viewpoint all its own with a modern aesthetic and voice.

Photo credit: Kent Rogowski