Project
Eddi is making the sustainable choice the most appealing choice with their unique soap dispenser system, which uses 100% recyclable aluminum refills to eliminate single-use plastic. These refills are delivered to your door and slot easily into the Eddi dispenser for a seamless experience that’s also mess-free. Eddi engaged us to develop their brand strategy, voice, and visual identity to help capture the brand’s eco-conscious mission while making Eddi a delightful experience. The result is a brand that does good while looking good, too.
Scope
Art Direction
Brand Strategy
Brand Voice
Visual Identity
Collaborators
Christian Torres - Photography
Vagabrand - Site Design
Jessica Williamson - Design
Box Clever - Product Design
Olivia Hnatyshin - Art Direction
Brand Manifesto
Hello. We’re Eddi. We seek to make the everyday extraordinary, with timeless homeware that considers our habitat, as well as your home. Neat products that maximize delight and minimize waste, designed to clean up your countertop and let you live more sustainably. Because we know that upgrading the small moments can make a big difference, we made it our mission to dispense a little joy into the way we wash up. Crafted with thoughtful details that make every interaction a little more interesting, Eddi gives you a delightful reason to roll up your sleeves. And we think that’s pretty neat.
PRoduct
A modern, elevated, and eye-catching palette that complements every home and style.
Custom illustrations with a hand-drawn feel celebrate the Eddi dispenser system and color palette while adding little pops of delight throughout the brand.
For a fresh take on eco-friendly, the brand experience combines inviting illustrations with bright, clean, pared-back photography to evoke households that are accessibly stylish and contemporary.
