Chompers Club is a groundbreaking new way to fight dental disease in pets. By harnessing a natural enzyme that is activated by chewing, Chompers Club has developed a daily system to help humans create better habits to improve pet health and longevity (and save heaps of money on veterinary costs). We partnered with the team to evoke a sense of delight and ease in the brand experience, from first touchpoint to the use of the product itself. The bright palette captures a playfulness and lighthearted approachability, while the dispenser and packaging tackle the specifics of product delivery and usage.
Through a doggy mouth design that also evokes a calendar, the custom dispenser serves as a playful reminder to chomp every day.
Photo Credit: Steven Zeswitz