Boll & Branch is an ethically-driven luxury linen company, focused on creating products that both feel good and do good. Two years after launching, we partnered with the brand to enhance its direct-to-consumer experience, further captivating its environmentally conscious audience. Working closely with the Boll & Branch team, we concentrated on refreshing and evolving the existing brand. With new art direction and photography along with a custom wordmark, we captured the brand’s ethos of uncompromised luxury, mixing classic and modern touches for a timeless feel.