Boll & Branch

Refreshing a luxury direct-to-consumer bedding brand.

Boll & Branch

  • Branding + Identity
  • Strategy
  • Art Direction
  • Print + Packaging

Boll & Branch is an ethically-driven luxury linen company, focused on creating products that feel good and do good. Two years after launching, we partnered with them to update their brand framework to further captivate and enhance the direct-to-consumer experience.

Working closely with the Boll & Branch team, we concentrated on refreshing and evolving the existing brand. Focusing on elevation, we created a new, custom logo wordmark that is modern yet traditional.

New art direction and brand photography highlights the product in an approachable and luxury setting.

Photo credit: Kent Rogowski, Gregory Reid

The team at Communal are not only incredible
designers, but they are simply a joy to work with.

Cally Everett, VP of Marketing
Boll & Branch