Project
Polycystic ovary syndrome (PCOS) is a hormonal disorder affecting 1 in 10 women of reproductive age, yet many women lack the support they need to effectively manage their symptoms. Enter Allara—a digital healthcare platform specifically designed for PCOS. Allara connects women to health practitioners who understand the disorder and take a compassionate, holistic approach to care. Knowing that every PCOS patient is unique, the brand conveys the sense of warmth, humanity, and personalization that Allara brings to women’s healthcare.
Scope
Art Direction
Brand Strategy
Brand Voice
Messaging
Naming
Site Design
Visual Identity
Collaborators
Velotio - Website Development
Brand Manifesto
For too long, women with PCOS have had to fight to be heard. We’re here to fight for you.
PCOS is one of the world’s most common hormonal disorders, affecting 1 in 10 women of reproductive age—and yet, far too many women lack the care, support, and answers they need to effectively manage their symptoms. In 2021, we all deserve better.
We’re the fighter in your corner, taking the time to listen to your concerns, understand your goals, and deliver the comprehensive, expert care you need. We’re a network of specialists who see you as you, there to tackle each challenge and celebrate your wins as a team.
Together, we’re raising the bar in women’s healthcare—and we’ve assembled an army of trusted experts to lead the way.
No two patients are exactly alike, which inspired the creation of custom paint swatches. By combining the color swatches with Polaroid photos, a hand-done, layered effect evokes the bold and human approach to care.
Behind the scenes
Infusing the human touch from the very beginning, the key brand elements were created with an artistic touch—colorful paint and a scraping technique helped produce these original swatches with their lush, glossy textures.
The digital experience focuses on human expressions and more intimate moments of women feeling relaxed and at ease in their space. This is paired with an approachable yet authoritative voice to help build trust at first click.
User experience
The Allara digital platform provides easy access to care in a warm, intimate, healing environment.
